Creating distrust
Some social engineering, is all about creating distrust, or starting conflicts; these are often carried out by people you know and who are angry with you, but it is also done by nasty people just trying to wreak havoc, people who want to first create distrust in your mind about others so they can then step in as a hero and gain your trust, or by extortionists who want to manipulate information and then threaten you with disclosure.
This form of social engineering often begins by gaining access to an email account or another communication account on an IM client, social network, chat, forum, etc. They accomplish this either by hacking, social engineering, or simply guessing really weak passwords.
The malicious person may then alter sensitive or private communications (including images and audio) using basic editing techniques and forwards these to other people to create drama, distrust, embarrassment, etc. They may make it look like it was accidentally sent, or appear like they are letting you know what is ’really’ going on.
Alternatively, they may use the altered material to extort money either from the person they hacked or from the supposed recipient.
There are literally thousands of variations to social engineering attacks. The only limit to the number of ways they can socially engineer users through this kind of exploit is the criminal’s imagination. And you may experience multiple forms of exploits in a single attack. Then the criminal is likely to sell your information to others so they too can run their exploits against you, your friends, your friends’ friends, and so on as criminals leverage people’s misplaced trust.